Vitamin C: Sunshine for your skin

We are often guilty of over complicating these days. The modern world seems to present a newly discovered, exotic ingredient that will revolutionise our health and vitality on a constant basis, sourced from far-flung exotic locations carrying the hope of youthful rejuvenation.

The reality is that often, the most powerful tools to our wellbeing are among the classics. Ingredients that our skin is used to, that are tried, tested and respected within the community.

2020 has become the year of skincare. As we are spending more time at home, less time in the hands of professionals; we are seeking out information and solutions to balance our skin as it suffers from complexion disruption caused by stress, lifestyle, diet and indeed now….mask wearing. Our skin holds up a mirror to our wellbeing, so if it feels uneven, dull or generally lacklustre it needs a boost of sunshine.

The skincare market is cluttered and at times confusing, finding relevant information and brand recommendation has become the norm for people wishing to make informed decisions. Online retailer Cult Beauty and Google have disclosed that a recent survey revealed Vitamin C was the most Google searched skincare term of the year. Over 1.2million searches of “What does Vitamin C do for my skin”!

So…what does Vitamin C do for our skin health?

This seemingly unassuming ingredient is actually one of the most reliable, multi-benefit ingredients on the market today. Like a glass of fresh juice for your body; Vitamin C is packed with nutrients and instantly revitalising for your skin too.

Bright Side

Dull, uneven skin tone; patches of hyperpigmentation are the result of a surge in melanin production. This can be triggered by a number of factors including UV exposure, pollutants, inflammation, medication and pregnancy.

Vitamin C works in synergy with your body to slow down melanin production, while supporting a boost in cellular turnover, bringing fresh skin cells to the surface and leaving skin tone irregularities less visible adding luminosity, evenness and helping minimise the appearance of areas of hyperpigmentation.  

Active Shield

You can’t see them, but free radicals surround us. UV, pollution, lifestyle choices and environmental challenge induced, they are a product of everyday life.

Free radicals can cause inflammation that leads to tissue damage, hyperpigmentation and signs of age, impaired skin barrier function and imbalance.

Vitamin C is one of the most potent antioxidants, fighting to protect healthy tissue, neutralising free radicals and helping promote a strong, resilient barrier function.

Collagen Boosting

As we age, our collagen production slows. Responsible for maintaining the plump, contoured finish to our skin, this “scaffolding” helps prevent sagging, fine lines and wrinkles.

Vitamin C helps improve and maintain skin firmness through promoting the fibroblast activity required for the formation of collagen, keeping skin fresh, taut and more radiant, minimising the appearance of fine lines and wrinkles.

Keeping things fresh

If this all sounds too good to be true, there is one main drawback.

The most potent source of Vitamin C is L-Ascorbic Acid, it is tremendously effective but notoriously unstable. It is prone to oxidise quickly when exposed to the air and so ensuring the dosage remains optimised is a challenge of both the formulation and the packaging combined. Innovations in delivery and encapsulation methods to preserve potency have remained a forefront of active development.

Introducing Root + Fruit

We are tremendously excited about our Vitamin C based line dedicated to the restoration of health, radiance and vitality in skin.

A collection of solutions to rebalance, protect, revitalise skin that has been exposed to environmental aggressors. Deliciously scented with a tonic of essential oils to help revitalise the senses.

Each day, you can get up and GLOW WILD.

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