Our ethical journey

Fusing values and science

Welcome to Wild Science Lab, a unique intersection where core ethical values blend seamlessly with cutting-edge scientific research to create transformative skincare and haircare products.

  • Science-backed vegan and cruelty-free formulations

    At Wild Science Lab, we firmly stand against animal testing and the use of animal-derived ingredients in our formulations. We have earned the Leaping Bunny certification for our cruelty-free practices, an internationally recognised standard that requires stringent audits and commitment.

    Equally significant, our products are 100% vegan, a claim verified by The Vegan Society. This vegan ethos is not just a philosophy, but a science-based decision. Research shows that plant-based ingredients can offer a wealth of benefits for skin and hair, from potent antioxidants to rich emollients, without harming animals or the environment.

  • Clean and natural beauty: Evidence-based approach

    Our commitment to clean and natural beauty comes from the scientific understanding of how certain synthetic ingredients can harm our bodies and the environment. We consciously avoid controversial substances like phthalates, parabens, silicones, and sulphates, which have been linked to various health concerns in numerous studies.

    Instead, we harness the power of nature, utilising a minimum of 90% naturally derived ingredients. These ingredients are chosen based on the latest scientific research, ensuring they deliver potent benefits to your skin and hair.

  • Sustainability: A scientific imperative

    The reality of climate change and environmental degradation underscores our commitment to sustainability. We are driven by the scientific consensus that demands urgent action to protect our planet. Consequently, we use recycled and recyclable materials in our packaging and strive to minimise our carbon footprint through energy-efficient operations.

  • Real Results: The power of evidence-based beauty

    In our quest to uphold authenticity, we let scientific evidence guide us. Rather than resorting to retouched images, we proudly showcase real results from real people, achieved with our scientifically formulated products. This commitment to transparency and authenticity in the beauty industry aligns with our goal of establishing and nurturing trust with our community.

  • Creating a diverse work environment: The science of inclusion

    Diversity is not only an ethical necessity but also a scientific strength. A diverse work environment fosters innovative thinking and better problem-solving abilities, as research has consistently shown. As a female-led, founder-owned brand, we uphold this principle, cultivating a workplace where all perspectives are valued and heard.

  • The power of YES: The psychology of positivity

    Our philosophy of embracing the power of YES is founded on the positive psychology movement. By maintaining a positive outlook, we encourage resilience, optimism, and a growth mindset, fostering an environment where boundaries are pushed, and innovative solutions are created.

    Wild Science Lab embodies a unique fusion of ethical values, scientific research, and innovative thinking. We invite you to join us on this journey as we redefine beauty standards while adhering to principles of integrity, sustainability, and science. Discover the transformative possibilities of Wild Science Lab today.

Wild Science Lab’s Resounding NOs

At Wild Science Lab, we’re not afraid to take a stand. In fact, we believe in the power of a resounding “NO”. There are certain elements we simply won’t compromise on because they run counter to our mission and values. These decisions might be sassy, they might be bold, but they’re always made with our customers and the planet in mind.

  • Unwelcome ingredients? NO, thanks!

    First on our no-go list are a series of ingredients you’ll never find in our products. Parabens, sulfate cleansers, phthalates, synthetic fragrances in facial skincare, mineral oil, TEA, and petrolatum — these are unwelcome guests at our formulation party. Why? The science has spoken, and these elements are potentially harmful to our bodies and the environment. We’re all about delivering fantastic results without compromising health or our planet’s wellbeing. So, when it comes to these controversial ingredients, our response is a firm and sassy, “NO, thanks!”

  • Discrimination and fear? Not on our watch

    Secondly, we reject fear and discrimination in all their forms. At Wild Science Lab, we’re committed to creating an environment that fosters positivity, inclusivity, and empowerment. Negative mindsets, fear-driven decisions, and discriminatory practices simply have no place here. We strive to build a community that encourages self-love, mutual respect, and fairness. So, if you’re carrying a bag full of fear or prejudice, you might want to leave it at the door because we say a resounding “NO” to that.

  • Animal cruelty? Absolutely NO

    Lastly, but by no means least, we give a big, resounding “NO” to animal cruelty. Our love for our furry friends extends beyond merely saying it; we practice it. That’s why all our products are 100% vegan and certified by Leaping Bunny, a clear indication of our dedication to cruelty-free practices. No animal should suffer for the sake of beauty — and at Wild Science Lab, none ever will.

    At Wild Science Lab, we embrace the power of “NO” as much as we cherish the potential of “YES”. This balanced approach helps us to continually provide you with products that are as ethical and safe as they are effective and empowering. And to that, we say a loud and proud “YES!”