Hero ingredient spotlight
The hemp plant (Cannabis Sativa) from which most CBD is harvested produces around 100 different cannabinoids—the active compound found within the cannabis plant.
CBD (cannabidiol) is one of these, Tetrahydrocannabinol (THC) being the other most well known. THC is the mind-altering, psychoactive cannabinoid that is illegal in most parts of the world. CBD is extracted without THC, it has no comparable psychoactive properties.
CBD is a phytocannabinoid, a plant origin cannabinoid that mimics the behaviours of endocannabinoids which are produced naturally within the human form. Our human Endocannabinoid System (ECS) is a network of receptors found throughout our bodies, understood to help regulate and maintain internal balances; from mood to appetite, to immune response and skin health.
Inflammation is the source of most of our skin care challenges. It causes reactivity that may manifest as breakout, pigmentation, sensitivity, redness, dermatological condition flare-ups like psoriasis and eczema. Inflammation can result from environmental exposure, lifestyle and diet choices, UV damage, health issues or stress.
Our skin has natural receptors for cannabidiols like CBD as they are adaptogens, meaning they are recognised by the body, absorbed quickly and connect to the TRPV1 receptors that resolve pain and inflammation.
When applied to the scalp, the calming anti inflammatory properties of CBD help soothe irritation of skin conditions that can cause hair loss, it is sebostatic which means it is efficient at balancing sebum production ensuring there is an optimal foundation for hair to flourish.
Hemp seed oil
Daily life, stress and hormonal fluctuation etc., creates challenges to our hair to stay healthy. When hair is excessively dry, it becomes weak and breaks easily.
Hemp Oil is an efficient support to stimulate and maintain hair growth and retention. Rich in omega 3, 6 and 9 essential fatty acids, this light and easily absorbed oil helps stimulate new growth. Also helping to maintain an efficient equilibrium of hydration from root to tip.
Hair is made of keratin, up to 90% of which is a protein. Hemp Seed Oil is a rich source of Amino Acids, the building blocks of protein. The oil also supports efficient blood circulation on the scalp, which safeguards the nourishment to hair follicles.
Hemp oil strengthens hair to prevent breakage
Hair loss is a common challenge for men and women. It is less openly discussed among women and we are here to eradicate that taboo.
Vitamin C is one of the most widely accepted essential vitamins in our diets for health, wellbeing, vitality and protection. That glass of orange juice is not only a refreshing kick-start to the day, boosting your sense of energy but it also helps responsible for a multitude of skin benefits.
Young skin has an abundance of all the essential nutrients needed to maintain a healthy balance, but as we age and skin is exposed to lifestyle, environmental and biological impacts and fluctuations, the supply of Vitamin C is reduced which can lead to pigmentation unevenness, fine lines, skin texture and tone may become lacklustre and dull.
Vitamin C, applied topically, is a powerful antioxidant that helps revive and energise the complexion, neutralising the impact from influences that threaten to unbalance, damage and dull your glow.
2020 Google search terms reveal that Vitamin C is the most Googled ingredient with over 1 million searches. It seems that a healthy glow remains at the top of most people’s lists for skin goals.