Our story

Bringing nature and science together for a new era of beauty.

Ali and Zoe in the countryside

The story of Zoe and Ali – husband and wife duo and founders of Wild Science Lab.

After I gave birth, I struggled with post-pregnancy hair loss and this had a hugely negative impact on my self-esteem and mental health.

I tried everything, but the only products we could find on the market used synthetic ingredients that irritated my scalp and didn’t give me the results I wanted.

“The power of self-confidence that healthy skin and hair can bring still never ceases to amaze us, and we’re passionate about helping other people rediscover better scalp and hair health.”

Frustrated by this gap in the market, Ali and I made it our mission to create our own haircare collection that combined our passion for natural ingredients and our knowledge of science.

Utilising our background in beauty and healthcare, we partnered with experts in naturally derived ingredients and sustainability to formulate haircare products that would be effective and kind to the planet.

We knew that healthy hair starts with a healthy scalp, so we created our products with a “scalp-first” approach. The result was a haircare solution fuelled by the power of nature. 

We applied this passion for harnessing the power of naturally derived ingredients to address other skin concerns, too, providing our customers with effective skincare solutions for all kinds of issues.   

At Wild Science Lab, our products are the start of a new era of beauty. We provide scientific, effective and natural treatment solutions for a wide range of skin and hair concerns – empowering our customers to take control of their own health and wellbeing by going back to nature.

Our products aren’t only great for hair and skin health, but they’re also kind to the planet.

We know there’s a growing generation committed to making more conscious and confidence choices. That’s why we’re constantly re-evaluating the choices we make in order to improve our sustainability efforts and reduce our environmental footprint.

Our values

KIND BEAUTY — We believe you shouldn’t have to compromise on your values in order to achieve the skin and hair results you want. That’s why we choose to formulate our products without animal-derived ingredients and do not test on animals. We’re proud to be Leaping Bunny approved and all our products are 100% vegan and certified by The Vegan Society.

CLEAN AND NATURAL  — We want to give your skin and hair the best environment to flourish, which is why we formulate without controversial ingredients such as phthalates, parabens, silicones and sulphates. We also formulate without anything artificial whenever possible to avoid We’re proud that all our products have a minimum of 90% naturally derived ingredients.

LOVE OUR PLANET — We only have one planet, so it’s really important that we to look after it. That’s why sustainability is always our top priority. Using recycled and recyclable materials whenever possible, we ensure elegance and functionality in our packaging without compromising the planet.

REAL RESULTS — We believe that authentically beautiful hair and skin is always best, and that’s why we showcase real results from real people. We don’t retouch our images and we encourage our customers not to use filters. We are committed to open and honest dialogue about normalising and elevating overlooked discussions around skin and hair health.